> Strategies, campaigns & activations to deliver against business goals
> Creative solutions to build up cultural relevance
> Concept development across narrative, campaign, and activation
> Concept execution from idea to implementation (campaigns/ stunts)
> Partner selection and hands-on involvement across all project phases

> Strategic needs assessment and prioritization
> Partner structure design & sourcing
> Pitch consultancy & facilitation
> (Agency) partner management
> Interim leadership and transformation support
> Team structures, roles, workflows and operating models
> Onboardings and ramp-ups

> Goal definition & setting
> Building & (re)structuring marketing ecosystems
> Ongoing business reviews, check-ins & adjustments
> Co-leadership & guidance through market entries, team transitions, and growth/reset phases
> Senior-level partnership, accountability, and strategic continuity