About us
We’re Souki & Louise. We’re Alchemy.
We’ve grown up in PR and advertising. And now we’re pioneering what’s next. Years spent shaping brands, leading teams and businesses, and transforming agencies through change have taught us what works – and what’s broken.
The landscape is shifting. The rules are evolving. We’re here to reimagine the game, not play by yesterday’s playbook.
We’re here to spark a new era and reshape the future of this industry.
What we do
Acting in the brand’s best interest.
From strategic foundations to creative ideas to long-term brand building: We support in navigating change, building aligned systems, and crafting solutions that create business impact. Goal-driven. Independent by design. Unbound by internal resource pressure.
How we work
Deliberately lean. Relentlessly committed.
We cut through symptoms to reveal the root cause behind every ask to create strategies, concepts, and creative solutions that hold up in the real world – seamlessly integrating into existing setups and delivering on KPIs with precision.
But we don’t stop at big ideas – we bring them to life through a curated network of trusted agencies, production companies, creators, talents, and artists. We act as your single point of contact ensuring clarity, commitment and accountability – from first spark to finish line.